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4 Sales ABCs – ‘Always Be Closing’
by Katie Mead (This article was originally presented in the wwWebevents.com newsletter) Every good salesperson (and any of us who’s seen Mamet’s brilliant Glengarry Glen Ross) knows that one of the...
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An Issue of Trust
by Marcy Maslov (This article was originally published in the wwWebevents.com newsletter) You do not trust any of your staff to talk to clients because you do not know how they will respond to client...
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The Roadmap to Successful Webinar Strategies
by Bruce Newman (This topic was discussed in a recent webinar by Bruce Newman before almost 200 registrants. A live encore presentation of the webinar is tentatively scheduled for mid-April.) It is...
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Strategic Thinking: Your Super Power for Explosive Success
By Dave VanHoose You researched. You planned. You pulled all-nighters. Gumby is green with envy at how far you’ve stretched yourself to get your business up and running. And it’s been paying off. While...
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Components of an Effective Website
by Bruce Newman (This article was originally published in the wwWebevents newsletter.) There are millions of websites currently on the Internet. Unfortunately, most of them are boring or confusing. A...
View ArticleTo Fire or Not To Fire
by Marcy J. Maslov (This article was published in the wwWebevents newsletter.) Big Boss promotes you to supervisor. He hands you the employee files and then tells you to fire your one and only...
View ArticleDirect Mail — The En Vogue Marketing Strategy You Might Be Missing
By Dave VanHoose What do jumpsuits and stirrup pants have in common? They’re both fashion trends from the 80s that are making a comeback. Just like clothing, marketing tactics come and go in cycles....
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How To Promote A Webinar
by Bruce Newman (This article was originally published in the wwWebevents newsletter and in conjunction with one of Bruce’s webinar presentations.) One of the most common mistakes people who present...
View ArticleSuccessful Customer-Centric Selling: 5 Tips
by Katie Mead (This article was originally published in the wwWebevents.com newsletter.) Regardless of your industry and whether or not you consider yourself to be a ‘salesperson’, chances are you’ve...
View ArticleBranding, Webinars and Social Media
by Bruce Newman One of the topics that was briefly discussed at the recent Westfair Communications Social Media Roundtable (that I moderated), involved branding. Unfortunately, because of time...
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